Monday, 19 September 2011

Diamond Brands and What They Mean

Diamonds are one of the few products that
simply cannot be ‘branded.’ Even though
there are different cuts, different grades, and
different values placed on each and every
diamond in existence, no diamond is any
specific brand – just as gold is not a specific
brand.
Branding is actually based on who owns the
diamond. For instance, if DeBeers owns the
diamond, it is a DeBeers Diamond – but it is
still just a diamond. If the diamond was cut by
a specific well known cutter, then it might be
branded in that way as well – but it usually
isn’t. It is still branded based on who owns it
at the time. So basically, when it comes down
to it – diamond brands mean absolutely
nothing at all.
Do not allow a jeweler to try to talk you into
paying an exorbitant price on a diamond
because it is a specific brand. This is a bit
of trickery used by unscrupulous jewelers
when they know that they are dealing with
people who don’t know much about
diamonds. Remember that diamonds are
not actually branded – unless mother nature
has her own brand!

Diamond Certificates

A diamond certificate is also known as a
Diamond Grading Report. This report comes
from the Gemological Institute of America
(GIA), and you should require this report
when you are purchasing a diamond.
With a diamond certificate, you can verify
the color, cut, carat, weight, and clarity of the
diamond. You don’t have to worry about a
diamond dealer telling you anything less than
the truth, because the certificate comes
from the GIA – not the dealer. You may be
required to pay for the certificate, but the
cost is usually low, and in many cases, it
will help you negotiate a better price on the
diamond – or keep you from purchasing a
lower quality diamond altogether.
If you buy a high quality diamond, and then
later decide to sell the diamond, you will
need to have the certificate, or you will have
a hard time selling it to someone else.
Furthermore, you can use the Diamond
Grading Report to look up the wholesale
value of the diamond in question. Use the
guide that is used by the diamond cutting
industry.
With the Certificate, or Diamond Grading
Report, there won’t be any doubts when you
are trying to purchase a diamond. You can
easily find out what the diamond is worth.
This will prevent you from overpaying, and it
can prevent a seller from under-charging as
well.
A copy of the Diamond Grading Report
should be given to your insurance company
as well, when you insure the diamond. This
provides absolute, unquestionable proof of
the value of the diamond should it be stolen
in the future. Insurance companies cannot
argue with the report.
Avoid diamond dealers who seem reluctant
to provide a certificate! Also avoid sellers
who tell you that a certificate diamond will
cost you more – the only additional cost
should be the cost of the certificate, which
is low. If the dealer doesn’t want to provide
a certificate, then you don’t want to do
business with that dealer.
Don’t accept certificates from Gemological
Laboratories other than GIA. There are many
fly-by-night Gemological labs these days, but
in the end, GIA has been established as the
most respectable and trustworthy – not to
mention oldest – of the lot. So avoid dealers
who don’t want to use GIA for certification
purposes as well.
Don’t buy an expensive diamond without
paying the extra cost of the certificate. If a
dealer tries to convince you to make the
purchase without the certificate, or if they
want to use a company other than GIA, you
can be sure that the dealer has probably
greatly inflated the price of the diamond –
they have something th

Diamond Grading Reports

You’ve been told that having a certificate or
a diamond grading report is important, and
as a responsible consumer, you get one –
unfortunately, you probably won’t understand
a word of what is on that diamond grading
report, unless you are a jeweler.
On the color grading scale, D, E, and F
mean that the diamond has no color. G, H,
and I means that it has very little color. J, K,
and L means that the diamond has a slight
yellow color. P, Q, R, S, T, U, V, W, and X
means that the diamond is a darker shade
of yellow. Z means that the diamond has a
fancy color – other than white or yellow.
On the color grading scale, D is the most
valuable, and X is the least valuable –
however diamonds that get a Z rating are
the rarest and most expensive diamonds
in the world.
There are many aspects to a grading report.
Figuring it all out can be very confusing. You
should talk to a jeweler you trust, and have
them explain everything on the diamond
grading report to you.

Diamond Scams

When it comes to diamonds, there are
numerous scams to avoid. Most scams are
minor, but there are some major ones that
come up from time to time concerning the
buying and selling of diamonds. Scams
occur simply because most people who buy
diamonds – for whatever reasons – don’t
know that much about diamonds. Therefore,
they are easily fooled.
A common scam that most jewelry stores
participate in is the Carat Total Weight scam.
The tag on the piece of jewelry, usually a ring,
only states the total carat weight of all
diamonds in the piece, instead of listing the
total weights separately for each diamond.
This leads consumers to believe that the main
diamond in the piece is actually bigger than it
is. Ask what the total carat weight of the center
stone is. Also beware of fractions. Jewelry
stores are allowed to round off diamond
weights. This means that if the jeweler tells
you that it is a ¾ carat diamond, it is
probably between ½ and ¾ carat – but
closer to ¾.
Jewelry stores often run ‘fluorescence’
scams to varying degrees. Referring to a
diamond as a blue-white diamond is such a
scam. A blue-white diamond sounds very
unique and special, but in fact, this type of
diamond is of lesser quality – even though
the jeweler will try to make you think you are
getting something special. Jewelry stores
also like to show their diamonds in bright
lights. Lights make diamonds shine. Ask
to see the diamond in a different, darker
type of lighting as well.
Some truly unscrupulous jewelers target
those who want appraisals on diamonds
that were given to them as gifts or that were
purchased elsewhere. They will try to tell you
that the diamond is worthless, or worth less
than it actually is worth – and offer to take it
off your hands or trade it for a much better
diamond, along with the cash to make up
the difference. This is called low balling.
Get a second, third, and even a forth opinion
before taking any action.
Another common dirty trick is to switch the
diamond you have chosen and paid for with
one of lesser quality and value when you
leave it to be set in a piece of jewelry, or
leave a diamond ring to be sized. The only
way to avoid this is to do business with one
trustworthy jeweler. Avoid jewelers that you
have not done business with in the past.
There are many more scams that jewelry
stores commonly pull on unsuspecting
consumers. Just use your best judgment,
and purchase your diamonds with the
utmost care and consideration.

Sunday, 11 September 2011

Colored Diamonds 3

A "fancy" diamond is a natural diamond that
has color. These colors vary from red, green,
purple, violet, orange, blue and pink – and
most shades between. Fancy color shades
vary from faint to intense.

The most famous diamonds in the world are
Color diamonds. The Tiffany Diamond,
which is yellow and the Hope Diamond which
is blue are colored diamonds. Color
diamonds have an amazing financial track
record. The value has never decreased on
wholesale level in more than 30 years. Blue
and pink diamonds have doubled every 5
years of a strong economy. In the 1970’s
you could have bought a very high quality
blue diamond for about 50K and today the
very same stone would be worth between
2 and 3 million.

Colored Diamonds 2

Synthetic colored diamonds are another
option if owning a colored diamond is
something you desire but cannot quite afford.
They are real diamonds, but they are created
in a lab.

Natural fancy color diamonds get their
coloring from different trace elements present
in the stones, such as nitrogen, which
produces a yellow diamond. Diamonds can
be colored by exposure to radiation during its
creation. An example of a diamond affected
by radiation is a Green diamond.

Another way that a natural colored diamond
gets color is by its inclusions. Regarded as
flaws and undesirable in a colorless diamond,
inclusions give unique tones and brilliant
flashes of color in a fancy color diamond.
Remember that Natural fancy colored
diamonds are very expensive, any colored
diamond labeled to be sold as natural should
be accompanied by a certificate from a
respected grading lab.

Colored Diamonds

Fancy colored diamonds are all the rage
these days. Gemologists have developed
new ways to create versions that are
affordable for the average person - by
treating less desirable diamonds. These
less desirable diamonds are treated with
irradiation followed by intense heat. This
turns brown and yellowish diamonds into
beautifully colored diamonds that you can
afford. This produces stunning greens,
blues, yellows, reds, purples and other
colors. These colors are considered
permanent, but there is a possibility
they could change during repairs if a high
heat is used.

Treatments like irradiation make it possible
for more people to own these vividly colored
diamonds. Most natural colored diamonds
are rare and also extremely expensive. When
shopping for colored diamonds you need to
assume that any affordable fancy color
diamond has been treated. Ask about the
stones origin and request to view a lab
certificate to verify authenticity.

Choosing The Cut of A Diamond

There are many different cuts of diamonds
to choose from. The cut essentially refers to
the shape that the diamond is cut into –
unless you are in the diamond or jewelry
business, but this shape has a great impact
on the much the diamond sparkles.

The most popular cuts are heart, marquise,
oval, pear, princess, round, trillion, and
emerald cuts. The shape has an impact on
how much the diamond sparkles, but the
actual cutting itself – when the diamond
cutter actually cuts the diamond into a
particular shape – also matters a great
deal. If the diamond is poorly cut, it will lose
its sparkle.

However, in the diamond industry, the cut of
a diamond doesn’t refer to its shape at all.
Instead, this is a reference to the stone’s
depth, width, brilliance, durability, clarity, and
other aspects of the diamond. Common
cutting problems include a missing or off
center culet, misalignment, a diamond that
is too thick or too thin, cracks, or broken
culets.

When shopping for a diamond, you should
of course choose the shape that you like the
best, but then look at several different
diamonds of that shape to find the one with
the best cut – the one that sparkles the most,
in all types of lighting.

Buying Diamonds Online 3

Ask for a diamond grading report from an
independent laboratory such as GIA, HRD,
EGL or AGS. You should see this before
making a purchase. Finally, use a reputable
escrow service for high dollar diamonds –
preferably one that will have the diamond
appraised while it is in their possession. The
seller sends the diamond to the escrow
service, and you send the money to pay for
the diamond to the escrow service. The
escrow service has the diamond appraised,
sends the diamond to you, and sends the
money to the seller. This is the surest way to
protect yourself…again, make sure that you
use a reputable escrow service!

Buying Diamonds Online 2

One of the best things about purchasing
online is the unlimited selection. When
shopping offline, you are limited to the
selection in the stores in your general area.
Online, there are no limits. But again, you
must use a great deal of care and
consideration before handing your money
over to someone that you cannot see and
have never met!

Before shopping, learn as much as you can
about diamonds – especially cut, color,
clarity and carat weights. When you are
knowledgeable about diamonds, it will be
harder for a con artist to rip you off. Once
you know more about diamonds, you will be
ready to start shopping.

Take your time. Don’t purchase the first
diamond that you see that interests you.
Instead, look for similar diamonds for sale.
Do some comparison shopping to find the
lowest prices. Once you have found the
lowest price, start doing your investigation.
You know about diamonds, you’ve found a
diamond that you love, and you’ve found the
lowest price – but you are still quite a ways
away from actually purchasing that diamond!

Ask about the seller’s credentials, such as
professional jewelry associations that they
belong to. View and print the seller’s return,
refund, and upgrade policies. Also inquire
about additional services, such as settings
and mountings, sizing, and free shipping. Do
a search for customer reviews on this
particular company around the Internet. Also
check with the BBB Online to see if there have
been any complaints.

Buying Diamonds Online

With all of the potential for scams concerning
diamonds, buying diamonds online almost
seems unthinkable! However, you actually
can purchase diamonds online, without any
problems – as long as you are careful.

First, think about your reasons for wanting to
purchase the diamond online, as opposed to
making a purchase from a local jewelry store.
The most common reason is price. Due to
low overhead costs, online jewelers and
wholesalers are able to offer lower prices.
However, you must be careful – sometimes
a price that is too low is a sure indication of
a scam.

Bonded Diamonds

Bonded diamonds also have a breakage
policy. If the stone breaks or chips, the
bonded jeweler will replace it with a new one
– one time. No jeweler would ever offer such
a policy on any stone that was not 100%
natural, so just the offer of such a policy
should give you piece of mind concerning
the quality of the diamond. Bonded
diamonds are natural and untreated.

Bonded diamonds increase in value, with a
fixed appreciation rate that is designed to
keep up with inflation. This means that a
diamond that is worth a certain amount of
money today will be worth more in the future,
as the price of diamonds continues to rise.
This generally does not apply to buy backs,
however. It typically applies to trade-ins.

Alternately, by purchasing a bonded
diamond, you are protected against the
possibility of a market crash. If a market
crash occurs, the value of diamonds will
drop. However, the bonded jeweler
guarantees to refund you the difference
between what the diamond is now worth
and what you paid for it before the market
crash.

It may be difficult to find a bonded jeweler in
your area, but if you can, this is who you
want to deal with, as opposed to dealing
with an un-bonded jeweler. Specifically tell
the jeweler that you are only interested in
bonded diamonds. You can find a bonded
jeweler in your area by using various online
resources, or by calling the local jewelry
stores.

Bonded Diamonds

Before you start shopping for diamonds,
consider dealing with a bonded jeweler.
Bonded jewelers sell bonded diamonds,
and there are very few bonded jewelers in
the world. In fact, out of all of the jeweler’s
in the world, only about 5% of them are
bonded. Buying a bonded diamond will
cost more than buying a non-bonded
diamond, but when you look at what you
get with the bonded option, you will see
that it is well worth the extra expense.

First, bonded diamonds have a buy back
policy for the life of the diamond. No matter
how long you have had the diamond, you can
take it back to the bonded jeweler and sell it
back to him or her, for a 100% refund. If a
jeweler does not offer a 100% buy back
guarantee, for the life of the diamond, then
you should take a closer look at the diamond
to see what is wrong with it.

Are Diamonds Really Rare?

When you walk into a jewelry store and see
all the diamonds in all of the various settings
that are for sale, it is difficult to realize that
diamonds are indeed rare. Most people
don’t even stop to consider how that
diamond came to be sitting in that jeweler’s
case! There is quite a bit of work that is done
before a diamond is ready to sell to the
general public!

For every one million diamonds that are
mined, only one will be found that is a quality
one caret diamond. In order to find a two
caret diamond, about five million diamonds
must be mined. More than two hundred tons
of ore must be mined to find one small
diamond, and even then, more than 80%
of the diamonds that are mined are only
good for industrial use, such as diamond
drill bits.

So, the next time you visit your local jewelry
store, ask to see the one carat diamonds.
You should look at this diamond with new
appreciation – knowing that it truly is one
in a million!

All About the Clarity of Diamonds

Clarity is an important aspect of a diamond,
and it is important to know how to grade the
clarity of a diamond before you buy one. It is
actually quite easy to learn how to grade the
clarity of a diamond. There are basically two
things that you must understand: Diamonds
with visual inclusions and blemishes, and
those that are ‘eye clean’ meaning that there
are no inclusions or blemishes that can be
seen with the naked eye. From there, the
clarity of a diamond is further broken down
into subcategories.

Many people mistakenly think that diamond
clarity refers to how clear it is. This isn’t so.
Clarity actually refers to the internal and
external imperfections of the diamond. The
best diamonds, of course get a grade of FL
or IF – Flawless or Internally Flawless –
meaning that it is perfect. A grade of I-1, I-2
or I-3 means that the diamond is imperfect,
with a grade of I-3 being the worst.

Other grades are VVS1 and VVS2, which
means that the diamond is very, very slightly
imperfect; VS1 and VS2, meaning the
diamond is very slightly imperfect; SI-1 and
SI-2, which means that the diamond is
slightly imperfect.

About Diamond Weights

Diamonds are measured in Carat Weight.
One carat weighs 200 milligrams. If a
diamond is referred to as four grains, this
also means that it is a one carat diamond.
The word Carat comes from the word carob.
A carob is a bean that grows on a tree in the
Mediterranean. In times past, if a diamond
weighed the same as a carob bean, it was
one carob, or one carat.

However, in the far east, where Carob trees
do not grow, rice was used to measure the
weight of a diamond. If a diamond weighed
as much as four grains of rice, it was four
grains – or one carat as we know it to be
now. The majority of diamond purchases
are for diamonds that are 1/3 of a carat.

Beware when shopping for diamonds that
are already set or mounted. If more than one
diamond is used in the piece, the tag on the
jewelry will give the CTW or Carat Total
Weight – it does not tell you the carat weight
of each stone in the piece. You need to ask
the jeweler for the total carat weight of the
largest diamond in the piece to truly
understand what you are buying.